Cold Traffic Bleeds Money
Running straight product ads = CPMs are high, CTRs are low, and you’re paying a premium to convince strangers to care. Without listicles, you’ve got no “bridge asset” to warm people up and justify the click.
No Authority, No Trust
Buyers don’t believe your brand immediately. Listicles frame you as recommended, featured, or compared—that third-party vibe builds instant credibility you don’t get from self-promo ads.
You’re Invisible in Q4 Chaos
Every brand is screaming discounts in BFCM. Without content that educates + entertains (like a gift guide or “Top 5 Products You Need This Season”), you’re just another “20% Off” ad that gets ignored.
